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Horses-for-Courses: Getting your Message to the Target Audience in the Most Effective Way

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Course Credit: 0.15 CEU, 1.5 PDH

It is self-evident that an efficient process for managing, archiving, and providing access to technical presentations and papers via virtual or face-to-face events and publications lies at the core of the SPE’s primary mission to dissemination and exchange technical knowledge.

So, why is it so hard to get an abstract or article accepted for a conference or publication?

Maybe the answer lies in asking ourselves:

What is my personal and/or our corporate objective in proposing this paper?
When does an idea or innovative concept become knowledge that merits dissemination?
What does the audience expect, as consumers of the materials presented by their colleagues?
What do the sponsors of SPE Events expect their employees and customers to take away from this event?
Can and/or should this idea be explained in an agnostic noncommercial way?
Is the underlying message a quasi-commercial one to drive new business development, if only by implication?
SPE Papers and posters presented at a SPE Technical Conferences or published in SPE magazines or journals are intended to help other SPE Members do their jobs as practicing petroleum engineers. There are other options for getting a story into the public domain through the auspices of the SPE:

Non-commercial information and case studies can be proposed via an abstract to SPE JPT managing editor, Pam Boschee.
Presentations can be proposed to a Local (geographic)Section or to an appropriate Technical Section.
Tight summaries can be posted as questions or answers on the appropriate Community or Technical Section on SPE Connect.
The SPE magazines carry Sponsored Articles of a slightly more commercial nature, as well as conventional advertising.
It is possible for a Service Provider or Equipment Manufacturer to Sponsor a Virtual Event, via SPE EnergyStream.
The British have a great expression for selecting a course of action that has been modified from the original plan to take advantage of the circumstances. “Horses for Courses.” A horse that performs well on a dry race-course may run less well on damp ground after a prolonged period of rain, for example.

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Course Chapters

  • 1Horses-for-Courses: Getting your Message to the Target Audience in the Most Effective Way - Chapter 1
    Media Type: Video


Earn credits by completing this course0.15 CEU credit1.5 PDH credits


Victoria Pons
Nathaly Famiglietti
Niall Fleming
Pam Boschee