An Overview of Sustainable Management

Sustainable management is managing a firm so that it generates profits for its owners, protects the environment, and improves the lives of the people with whom it interacts. The business case for sustainable management is that it can help a company’s long-run profitability and success.

Expiration: This course expires 12 months from date of registration.

Duration: 4 hours

Content:

• The Marketing Plan
• Developing Marketing Information
• Market Research
• Target Markets
• Product Marketing
• New Product Development
• Pricing Strategies
• Promotional Mix
• Placement

— This course is part of the “Leadership Development Training Package” > “Sustainability Leadership Training Section” —

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Sustainability Leadership Training Section content:

• Overview of Sustainable Development Trends
• An Overview of Sustainable Management
• Sustainability Mindset
• Sustainability Stakeholder Management